Sustainability innovation is driving green building trends in the construction industry

Sustainability innovation is driving green building trends in the construction industry

Green buildings can reduce negative impact on the environment while conserving resources and improving quality of life. Image © Shutterstock

Global management consulting McKinsey & Company in 2016 noted that the construction industry was ripe for disruption. Considered one of the largest sectors in the world, the forced advancement and adoption of innovative technologies has enabled the engineering and construction (E&C) industry to persevere over the past couple of years. In fact, a more recent report, also from McKinseynoted that the construction industry is more likely to emerge from the pandemic leaner, more digitized and with a bigger eye on sustainability.

Recent giga-projects and developments around the world have seen the construction industry embrace new technologies and innovations, with industry veterans creating roadmaps to embed innovation throughout their construction journey. digital transformation.

For example, new technologies are constantly being developed to support green building initiatives, and companies like Terraco actively working to incorporate greener practices through continuous innovation of sustainable and green products.

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Sustainability innovation is driving the construction industry. Image © Shutterstock

What do companies mean by innovation?

Terraco believes that innovation is the process of transforming an idea or concept into a solution that creates real value for the owner, applicator, environment or other stakeholders. The Swedish company believes that green buildings can reduce negative impact on the environment while conserving resources and improving quality of life through their design, construction or operation.

Concrete example, the Terraco Ecolife range of products are free of volatile organic compounds (VOCs), formaldehyde, APEOs, heavy metals and other potentially harmful chemicals. These water-based and solvent-free, third-party verified innovations contain special polymers and additives that ensure they are environmentally friendly and comply with the strictest international health and environmental regulations.

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Terraco’s Global Technical Center works closely with regional technical centers around the world. Image © Shutterstock

Terraco details the need for continuous innovation

At its core, Terraco is committed to delivering continuous innovation and has a structured process that has served customers worldwide for over 40 years. The company’s hub for global research and development – ​​the Terraco Technical Center in Ireland – ensures the continuous improvement and development of breakthrough technologies, which form the cornerstones of the business.

Terraco’s products and processes focus on high quality, sustainable solutions for the construction industry. These products are made from carefully selected quality raw materials, ensuring superior performance. The company also notes the importance of sourcing environmentally friendly and locally available raw materials, thereby reducing lead times, freight costs and, most importantly, the associated carbon footprint.

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Sourcing environmentally friendly and locally available raw materials reduces lead times, freight costs and the associated carbon footprint. Image © Shutterstock

Terraco points out that variables such as climate, cultures, traditions and other economic and environmental factors influence the design and construction of green buildings. The company’s global technical center works closely with regional technical centers in the United Arab Emirates, China and Korea – constantly assessing market requirements, thinking and understanding local needs, and developing cutting-edge products. ideal for all markets.

For a system like Terraco’s EIFS (Exterior Insulation Finishing Systems), which helps customers protect their exterior facades and benefit from energy savings of up to 50%, this means that products are developed and systems are modified to ensure optimum performance in a wide variety of conditions.

Commenting on this, John Carey, Technical Director of the Terraco Group, said: “Our technical resources in the Middle East help assess the effectiveness of products applied in hot and arid conditions, while our teams in Europe help test the same innovation. at subzero temperatures. .”

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Terraco’s technical center ensures the continuous improvement and development of cutting-edge technologies, which constitute the cornerstones of the company. Image © Shutterstock

Collaboration across the global innovation process

This collaborative effort helps the group work together across geographies and functions to improve solutions and constantly innovate through Terraco’s global innovation process.

The overall innovation process is a collaboration between global marketing, technical functions and various other business functions. As a result, the efforts of various cross-functional teams, global technology partners, and other stakeholders are streamlined in the innovation process.

Additionally, this process ensures that customer insights are recognized and integrated, while local sales teams across the group help the company stay up-to-date with the latest technology and industry trends. For example, Terraco recently launched a filling and leveling compound called Handycoat LoDust in South Korea and Jordan.

According to Terraco, this product reduces airborne sanding dust by up to 80%, allowing for an easy and comfortable application experience and reducing the inconvenience of possible discomfort caused by dust particles created during the sanding process. The company notes that this was only possible by meticulously understanding customer insights, the value chain and local market dynamics with strong cross-functional collaboration within the group.

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Collaborations play a vital role in the global innovation process. Image © Shutterstock

Academic collaborations also play a vital role in the global innovation process. Terraco actively works with academics and scientists from different institutions around the world to evaluate innovations and help understand new technological developments in the field of construction.

Finally, policy makers and authorities also play a key role in stimulating innovation. Government initiatives such as UAE 2040 Master Plan and Saudi Arabia’s 2030 vision are catalysts for more innovation in the construction industry and will not only facilitate, but also demand bolder and more aggressive approaches to innovation and sustainability. The challenge for the industry is to ensure that the entire value chain can implement and adopt these innovations at scale and on time.